HOW CAN ORGANISATIONS EFFECTIVELY IMPLEMENT RECRUITMENT STRATEGIES TO Dissertation

HOW CAN ORGANISATIONS EFFECTIVELY IMPLEMENT RECRUITMENT STRATEGIES TO CREATE THE BEST POOL OF APPLICANTS - Dissertation Example Finally, the chapter concludes on discussion on ethical considerations and contribution of this study to academic literature. 3.1.1 Deductive Hussey and Hussey (1997) have highlighted the importance of deductive approach so that the researcher could test the findings from project by using theoretical models and frameworks. For instance, this deductive approach enables the research in checking the scope of data and its relevance. In other words, this approach is quite useful because the researcher could accomplish his / her aims and objectives through performing various tests for confirmation of hypotheses (Chapman & Webster, 2003; Lallemand, et al., 2005). Saunders et al. (2009) also pointed out that deductive approach is feasible for researchers that conduct tests to prove / disprove hypotheses and to draw inferences in the light of results. 3.2 Research Philosophy Easterby-Smith et al. (2006) have argued that one of the research philosophies for data collection is known as positivi sm. For instance, this approach holds that only authentic knowledge is that which is based on sense, experience and positive verification. Saunders et al (2009) have highlighted that positivism is a philosophy which holds that the scientific method should be used to investigate the processes. However, Spens and Kovacs (2006) confirmed that the probability of personal / observer bias and structural limitations is high in positivism. Nevertheless, this is an HRM project and the researcher is concerned with investigation of recruitment procedures that would create best workforce within an organisation; therefore, the scientific method (quantitative) would enhance the scope and validity of this research project. 3.3 Research Design According to Saunders et al (2007), there are four major types of data collection methods including survey, experiments, observations and interviews. For instance, the primary data could be analysed by using case study approach in which a research focuses on comprehensive investigation of different aspects in an organisation. The research, therefore, will use case study method to comprehend the effectiveness of recruitment methods used in Kraft Foods for creating best pool of employees. The researcher will not adopt inductive approach because he is not inclined to develop a new theory. 3.3.1 Case Study Approach Eisenhardt (1989) has made significant contribution towards the use of Case Study Approach by pointing out that Case Study analysis could be used to develop theories. Indeed, this type of analysis takes into account a particular setting and then focuses on explanation and ‘understanding of dynamics’ (Stake, 1994). For instance, Yin (2003) maintains that the Case Study approach focuses on comprehensive evaluation and multiple levels of analysis because it covers a case from many aspects (Cameron & Price, 2009). In addition, this approach is quite useful because it helps â€Å"providing description, testing any existi ng theory and generating a new theory† based on findings from previous researches and literature, current theoretical frameworks and new research project (Eisenhardt, 1989, p. 535). 3.3.2 Excel Once the data on recruitment techniques have been collected from filling of questionnaires, the researcher will utilise Microsoft Excel software (depending upon his convenience) for making calculations, creating tables, charts