Corperate strategy of TCL Multimedia Assignment

Corperate strategy of TCL Multimedia - Assignment poserThis company was founded in 1982. It started its business as an audiotape manufacturing company. Its co- founders, Li Dongsheng gradually moved this company forward in the business of consumer electronics product. TCL got good reputation by the production of handsets for fixed-line telephones. This product established a trust in consumers. In the next decade TCL started producing audio equipment made in a joint venture. TCL also invested in the research and development (R&D) and focused on new product development and efficient production.TCL also unquestionable a distribution and grocerying network across China. The management was quite progressive and they were not fulfil with the performance of the deposit owned distributors and private marketing organizations.The dynamic and rapidly growing Chinese economy greatly owe its rapid growth to the Chinese companies. These companies not only come in butt on with foreigners as a source of technology or assets, but also as a market for there own products. They are quite ambitious also, many companies aim to build global brands. The hint Chinese electrical appliance company Haier has 13 sites overseas, including factories. TCL is considered Chinas second biggest television maker has also invested in television manufacture outside China.Various model and methods have been evolved by scholars of management and corporate stadium for analyzing the external and internecine milieu of the company. It seems quite appropriate to use the PEST and SWOT models for analyzing TCL external and internal environment. 2.1 PEST AnalysisPEST Analysis is used for analyzing macro environment of company. Four factors Political , sparing , Social , Technological is considered during this type of analysis. Assessment of the impact of all these factors plays an important role in evaluating the environment of a company.Political FactorsWorld is virtually being ruled by multi-nat ionals. These multi-nationals are powerful bountiful to influence the decision making process of worlds leading powers directly or indirectly. These multi-nationals are getting larger and bigger by mergers and acquisitions. In such scenario Chinese companies are also playing very trenchant role. They are very successfully competing with European companies and US. In past it Chinese economy was considered closed and state owned economy. But now it is gradually opening and private companies are playing their role in the changed political atmosphere. TCL is one of such companies that is expanding and has been successful in getting good market share in TV market. Economic FactorsTCL s results of 2004-2005 show that its position in the market is continuously improving. TCL is a leading consumer electronics manufacturing business within China. The company has begun to enter in international television markets by using majority-owned joint ventures techniques.